|Posted on 14 July, 2016 at 4:50|
Having produced e Newsletters for a large government department I know the work involved in having a captivating, professional and easy to read publication.
If your business has or is thinking of having an e Newsletter here are a few things to think about:
Always put yourself in your reader’s shoes
Cut the jargon – you know what it means but more than likely your reader won’t
Simple language is best, it’s not “dumbing down”
Good quality images and graphics draw attention (a picture speaks a thousand words)
Think, draft, redraft, peer review, call the experts in, rewrite, proofread, edit and proofread again.
If you need some help Works 4 You specialises in this. We can
2. Proof and edit
4. Do the newsletter from start to finish.