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Works for You

Author and writing consultancy

Blog

Blog

An eye for detail

Posted on July 14, 2016 at 4:50 AM

Having produced e Newsletters for a large government department I know the work involved in having a captivating, professional and easy to read publication.


If your business has or is thinking of having an e Newsletter here are a few things to think about:


 Always put yourself in your reader’s shoes

 Cut the jargon – you know what it means but more than likely your reader won’t

 Simple language is best, it’s not “dumbing down”

 Good quality images and graphics draw attention (a picture speaks a thousand words)

 Think, draft, redraft, peer review, call the experts in, rewrite, proofread, edit and proofread again.


If you need some help Works 4 You specialises in this. We can

1. Advise

2. Proof and edit

3. Write

4. Do the newsletter from start to finish.



 

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3 Comments

Reply Matt
5:50 AM on July 18, 2016 
Some good advice. Inviting contributions or ideas from your readers is also a good idea. That way you are providing topical items
Reply Swarshika
5:24 PM on July 21, 2016 
I don't have English as my main language so our newsletter is sometimes a bit hard for me. I will definitely make use of what you are saying. Thank you very much
Reply Jeromy
5:28 PM on July 21, 2016 
This advise is a bit like telling most of us to sucker eggs. If you are responsible for writing you should know this and more. So you should stop wasting my time or write something worth reading